Lethbridge, AB. –Tourism Lethbridge, in partnership with Downtown BRZ, the Lethbridge
Chamber of Commerce, and Economic Development Lethbridge, is relaunching Snow Much Love, a
city-wide campaign encouraging residents and visitors to support local shops, restaurants, and
attractions through the holidays and into the slower post-holiday season, now powered by the
Explore Lethbridge web app.
Running November 20, 2025, to January 31, 2026, Snow Much Love invites participants to use the
Explore Lethbridge app to check in at a minimum of five locations for a chance to win the grand
prize. Additional random prize draws will take place throughout the campaign.
“Local businesses shape our city’s character and visitor experience,” says Erin Crane, CEO at
Tourism Lethbridge. “By moving Snow Much Love into our Explore Lethbridge app, we’re making it
easier for people to discover more of Lethbridge, extend their visits, and amplify the economic
impact across the community.”
Sarah Amies, Executive Director of Downtown Lethbridge BRZ, adds: “We’re excited to see Snow
Much Love activate downtown again through the season. The app check-ins give shoppers a simple
way to support entrepreneurs who work hard year-round to make Lethbridge vibrant.”
Cyndi Crane, CEO of the Lethbridge Chamber of Commerce, says: “Snow Much Love is a practical
way to keep dollars circulating locally at the time businesses need it most.”
Ben Young, Interim CEO of Economic Development Lethbridge, says: “This campaign connects
everyday spending to broader economic outcomes. More visits and longer stays help stabilize
winter revenues for small businesses, which supports jobs and strengthens our city’s business
ecosystem.”
How it works
- Go to explorelethbridge.app on your phone’s browser and sign up.
- Visit participating locations and tap Check In in the app.
- Make 5+ check-ins during the campaign to qualify for the grand prize.
Join us on November 20 at Festival Square during the Christmas Tree Lighting event hosted by
Downtown BRZ for the official launch.
About Tourism Lethbridge
Tourism Lethbridge is the city’s official Destination Management Organization, promoting the
culture, businesses, and attractions that make Lethbridge a premier destination for residents and
visitors.
About Downtown BRZ
Downtown Lethbridge BRZ works to create a vibrant and thriving downtown core by supporting
local businesses through events, beautification, and community engagement.
About the Lethbridge Chamber of Commerce
The Lethbridge Chamber of Commerce is the voice of business, advocating for policies and
initiatives that foster economic growth and support for local enterprises.
About Economic Development Lethbridge
Economic Development Lethbridge promotes regional growth, supports business, and creates
opportunities for innovation and prosperity in Lethbridge.
Media Contact:
Dominika Wojcik
Senior Director, Communications, Tourism Lethbridge
Phone: 403-394-2403
Email: Dominika@tourismlethbridge.com
