Lethbridge, AB…In their continued work to help Lethbridge and area job seekers and businesses, Economic Development Lethbridge (EDL) has added a labour demand tool to their chooselethbridge website. The new digital tool uses AI to scrape local and national job boards, selected by EDL, then list all current, and past jobs in several different formats. The tool, developed by Elev8 Web Studio and Workforce Windsor Essex allows job finders to find potential employment opportunities all in one place and allows business and industry to analyze workforce needs and patterns for certain sectors and communities.

“The new tool helps address what we’ve heard over the past couple years in our annual Brighter Together business
survey,” says Trevor Lewington, CEO, Economic Development Lethbridge. “Business and industry have mentioned that
finding and retaining workers, access to a qualified workforce and upskilling or reskilling workers are all concerns facing local businesses. This new tool, combined with the Rural Renewal and Entrepreneur Streams are just a couple ways we’re helping businesses with workforce needs.”

EDL has spent the past few months working on setting up the new component of their website with developers. The
program scrapes local jobs from nearly 40 national job boards including Indeed Kijiji, Workopolis and others and combines them with postings from some of the bigger institutions in Lethbridge to create the report. Users can browse current job openings currently available in the Lethbridge region.

“We are using the power of technology and innovation to give job seekers a better understanding of what roles and
positions may be available to them,” comments, Mike Prociw, Market Intelligence Advisor, Economic Development
Lethbridge. “Whether it’s looking for a new position, comparing duties and salaries (if available) for similar roles currently held by individuals, or finding opportunities to look for trends in the workforce, job seekers now have tools to make better decisions when it comes to their employment.”

Information for the Labour Demand Tool is updated daily to make sure the most current job postings are made available and positions that have expired or been filled are moved off the website. EDL will keep track of all postings in an attempt to offer quality data and analytics regarding work and labour numbers for the region.

“Each and every sector is looking for workers right now in Lethbridge. With a 5.3% unemployment rate in our CMA this past June, finding quality employees is becoming harder than ever before,” says Adriana Mercader, CEO Flexahopper Plastics and Board Chair, Economic Development Lethbridge. “Being able to analyze what our competitors are doing regarding wages, benefits and other factors is now much easier with all the information located in one place. I’m confident that EDL will use the new tools and programs to help increase awareness and provide solutions for our municipality.”

The Labour Demand Tool is now live can be located on the home page of the Economic Development Lethbridge website.

For more information, contact:

Mark Neskar
Director, Marketing & Communications/Economic Development Lethbridge
mark@chooselethbridge.ca 403-393-6376

Mike Prociw
Market Intelligence Advisor/Economic Development Lethbridge
mike@chooselethbridge.ca 403-331-0022