Lethbridge, AB...Economic Development Lethbridge (EDL) with partners Supply Chain Canada -
Alberta Institute and Dematic, a global leader of automated solutions for manufacturing,
warehousing, and distribution environments, will be hosting a one of a kind event on Thursday,
September 17th. Automation in Supply Chain – A Gamified Experience will allow participants to
gain valuable information in an innovative VR setting with help from Lethbridge College. The
event, which will be attended by local, provincial, and national companies will give the
audience insight into the current state of the warehousing industry and provide innovative
ways to pivot or optimize operations for the future. 2D and 3D environments have been built
for audience members to tour automated solutions that include Micro-Fulfillment, Automated
Mixed Case Palletizing, and Automated Guided Vehicles. They will also have the opportunity to
virtually network with other businesses in the supply chain sector and learn more about the
Lethbridge region and their role in supply chain by visiting the virtual Lethbridge: Brighter
Together booth as part of the event.

“Dematic is focused on helping our customers quickly respond to critical business challenges.
The supply chain industry has experienced a major shift, with the pandemic hi ghlighting gaps
that many companies were not prepared for. We have all learned so much, and it is our duty to
share the lessons learned,” says Natalie Nimchand, Business Development and Marketing
Manager at Dematic. “The opportunity to educate the supply chain community in Alberta is
extremely timely considering the effort being made to grow the sector across the province.
This is a great start to a strong partnership in building economic development in Lethbridge
and all of Alberta.”

The event will take place in virtual reality with participants using the AltspaceVR platform and
using Oculus VR equipment. “It’s truly an exciting way to attend an event like this”, commented
Tom McCaffery, President and CEO, Supply Chain Canada – Alberta Institute. “Having this
event, in virtual reality to showcase warehouse automation is sharing supply chain technology
within communication technology. In a recent webinar poll 33% of the participants reported
that they are not adopting technology due to cost, and 31% are not adopting technology
because of lack of knowledge. Our aim is to support industry to find ways to overcome these
barriers. I hope this event will play an important role”.

Erin Crane, Director, Investment Attraction, Economic Development Lethbridge says the
partnership and innovation for this event represent what the Lethbridge: Brighter Together
community brand was meant to represent. “We teamed up with Dematic and Supply Chain
Canada to offer a series of sessions on supply chain and automation late last year and early in
2020. After the pandemic set in we knew we needed to pivot and change the way we deliver
our signature event. We moved quickly from an in-person type of experience to one that still
allows for networking and a way for local producers and companies to benefit from new and
innovative technologies and educational opportunities from our partners.”

Automation in Supply Chain – A Gamified Experience will be help in virtual reality, Thursday,
September 17th from 1:00 p.m. to 3:00 p.m. Media are invited to attend the event if interested ,
and can do so by contacting organizers, listed at the bottom of this release.

About Dematic
Dematic is an intralogistics innovator that designs, builds, and supports intelligent, automated
solutions for manufacturing, warehouse and distribution environments for customers that are
powering the future of commerce. With engineering centers, manufacturing facilities and
service centers located in more than 25 countries, the Dematic global network of 10,000
employees has helped achieve more than 6,000 worldwide customer installations for some of
the world’s leading brands. Headquartered in Atlanta, Dematic is a member of KION Group, one
of the global leaders in industrial trucks and supply chain solutions, and a leading provider of
warehouse automation.

About VXR at Lethbridge College
Lethbridge College’s one-year Virtual and Augmented Reality program, teaches skills that apply
in any sector that values design and the creation of immersive environments. Students
graduate prepared for careers in the latest emerging technology -virtual and augmented reality
environments in a variety of industries including education, journalism, healthcare,
engineering, and architecture. With a balance of technical and entrepreneurial skill-building,
Lethbridge College’s Virtual and Augmented Reality certificate program focuses on four areas
of study: fundamentals, experiential, spatial and application.

About Supply Chain Canada – Alberta Institute
Supply Chain Canada – Alberta Institute’s vision is to ensure Canadian and Albertan supply
chain professionals and organizations are recognized for leading innovation , global
competitiveness, and driving economic growth. Their mission is to provide leadership to the
provincial and national supply chain community, provide value to members, and advance the
profession.

For more information:

Mark Neskar
Director, Marketing & Communications
mark@chooselethbridge.ca