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Campaign launched to support local businesses

Dec 6, 2019
Shop Together.pdf
For Immediate Release

Lethbridge, AB...With the holiday season now upon us and lists of gifts to buy top of mind, the Lethbridge Chamber of Commerce, Economic Development Lethbridge, and the Downtown BRZ have launched #ShopTogetherYQL, a campaign aimed at encouraging Lethbridge residents to shop local and to embrace the community brand, Lethbridge Brighter Together.

“Residents of Lethbridge can feel proud that we live in an area that supports entrepreneurship and that we collectively foster a community that celebrates the success of small business”, says Cyndi Vos, Executive Officer, Lethbridge Chamber of Commerce. “Boosting local spending opens the door for new opportunities for business and contributes to long-term community investment. We, and by extension Lethbridge, are truly brighter together when we work collectively and that is the fundamental of this initiative.”

The campaign which launches on Thursday, December 5 is asking residents to share photos of themselves shopping in Lethbridge with the hashtag #ShopTogetherYQL. Photos can feature spouses, children, colleagues, favorite sales associates or any other person who you enjoy shopping with. Those who share photos with the hashtag will be entered into a random draw to receive a downtown shopping spree, valued at $1,000.

“Lethbridge offers a diverse range of businesses, services, and independent artisans that contribute to the overall well-being of our community,” says Erin Crane, Director, Investment Attraction, Economic Development Lethbridge. “Simply put, shopping local has a massive multiplier effect on our local economy that results in many positive spinoffs for our community as a whole.”

The #ShopTogetherYQL contest will close at 5:00pm on Sunday, January 5. Contest winners will be announced on social media.

“The #ShopTogetherYQL campaign encourages residents to keep connected to our community and to invest their dollars in the future of Lethbridge by shopping locally,” says Ted Stilson, Executive Director, Downtown BRZ. “We have chosen to live in this community and it is our responsibility to support these businesses that contribute to our local vibrancy. By supporting our local businesses, both downtown and across Lethbridge as a whole, we encourage innovation, create employment opportunities, and support local small business owners.”
Updates on the #ShopTogehterYQL campaign can be found on LethChamber or at

Media Contact:
Noorin Chatur-Muhammad
Policy and Communication Analyst

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