With a growing population of over 100,000 residents , Lethbridge continues to be a city on the rise. A unique blend of tried and tested traditions from the past, mixed with the innovation and technologies of the future make Lethbridge a welcoming, diverse community ready for the future.
Economic Development Lethbridge (EDL) works closely with the City of Lethbridge helping drive investment into our city and region. As our major funding partner, projects and initiatives taken on by the organization have a significant impact on our community. With increased investment, steady growth and expansion from existing businesses, innovation and a focus on retaining post secondary students and helping build a workforce for the future, the partnership between EDL and the City of Lethbridge makes for a better quality of life for families, students and residents and provides a memorable experience to those who visit Lethbridge.
Lethbridge: Brighter Together
“Our spirit of innovation is more than just the way we do business. It’s a way of life. We recognize that we are a product of our incredible environment, and know we each play a role in weaving the cultural fabric we call our community. We are not afraid to stand apart, but we are brighter together. We are Lethbridge.”
The Lethbridge Brighter Together Community brand objectives are:
- Support the goal of economic diversification for Lethbridge.
- Capture the personality of the city: solid (rooted in history and tradition), enthusiastic, friendly, intelligent, green.
- Help to build a knowledge economy founded in creativity and innovation.
- Attract smart, interesting businesses and people to enrich life in the city.
- Continue to build a diverse, friendly community.
The key messages of the Lethbridge Brighter Together Community brand are:
- Lethbridge is a desireable and welcoming place to live and raise a family.
- Lethbridge is a place that embraces our traditions, culture and natural beauty.
- Lethbridge is a place of innovation in neurosciences and renewable energy.
- Lethbridge welcomes businesses that think differently.
The Lethbridge Brighter Together Community brand goal is:
