27 7:30AM-9:30AM
Leveraging his global expertise in value added processing and food marketing, join Dr. David Hughes for this informative session on how southern Alberta can take advantage of international trends and leverage its collective strength in the agri-food sector. As demand for plant protein increases around the world, there is a growing opportunity for western Canada to add economic value to our domestic and export markets by processing a variety of crop ingredients here at home. The Canadian prairies is one of the world’s largest and richest agricultural regions and has many key assets. We could do much more to add value. The 2014 study 'Towards a Western Canadian Crop Ingredient Strategy', summed it up this way:

“As a region, Western Canada exports the majority (65 per cent) of its crop and agricultural resources into global food, beverage, and personal care markets to be broken into ingredients and finished products, which are then imported back into the region.”

About the Speaker:

Dr. David Hughes is Emeritus Professor of Food Marketing at Imperial College London, and Visiting Professor at the Royal Agricultural University, U.K.

He is a much sought-after speaker at international conferences and seminars on global food industry issues, particularly consumer and retail trends. David’s views are frequently sought by TV, radio and the printed press.

David has lived and worked in Europe, North America, the Caribbean, Africa and South East Asia and has extensive experience as an international advisory board member with food companies and financial service organizations on three continents.

Around the globe, he works with food and beverage supply chain companies – including farm input, growers, manufacturers and ingredient companies, retailers and food service firms – to assist them in management training, strategy and Board level decision-making.

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