Success in Lethbridge (2013)
The Success in Lethbridge initiative was designed to raise awareness of the quality and diversity of businesses that are succeeding in the region and create a sense of community pride. Pro-actively raising awareness of the city’s value and telling stories of success was intended to increase collective understanding of Lethbridge and enhance the probability of success for businesses, organizations and post-secondary institutions.
Mind Blowing Facts (2010)
The Lethbridge awareness campaign was intended to highlight amazing, but often little known, facts about our city and elevate the perception of Lethbridge in the minds of Albertans. The campaign received marketing awards of excellence from the Economic Developers of Alberta (EDA) in the categories of Branding-Destination Marketing and Advertising. It also garnered a national award in the Advertising Campaign category from the Economic Developers Association of Canada.
Did You Know?
Lethbridge has 320 days of sunshine each year.