Over the years, we have initiated several marketing campaigns to attract skilled workers, raise awareness of the opportunities in Lethbridge and celebrate the many businesses and organizations who are doing great work in the community. Below you will find a few samples of these campaigns.
Success in Lethbridge (2013)
The Success in Lethbridge initiative was designed to raise awareness of the quality and diversity of businesses that are succeeding in the region and create a sense of community pride. Pro-actively raising awareness of the city’s value and telling stories of success was intended to increase collective understanding of Lethbridge and enhance the probability of success for businesses, organizations and post-secondary institutions.
Mind Blowing Facts (2010)
The Lethbridge awareness campaign was intended to highlight amazing, but often little known, facts about our city and elevate the perception of Lethbridge in the minds of Albertans. The campaign received marketing awards of excellence from the Economic Developers of Alberta (EDA) in the categories of Branding-Destination Marketing and Advertising. It also garnered a national award in the Advertising Campaign category from the Economic Developers Association of Canada.
Did You Know?
Lethbridge based Richardson Oilseed Ltd. was the first company in the world to market canola oil.