Mind Blowing Fact - We're Having a Party and You're Invited!
EDL launches a marketing campaign designed to highlight the often little known but significant benefits that Lethbridge has to offer. Together with six campaign launch partners, EDL marks the occasion with a community event and ceremony in Galt Gardens.
The campaign, which is intended to increase awareness as well as bust myths and misperceptions about Lethbridge, is built around ‘Mind Blowing Facts’ which promote the excellent business, education and lifestyle opportunities in Lethbridge.
The participation of partner organizations has contributed tremendous value to the implementation of this high-impact, high-profile campaign. “Our goal is to ensure that Lethbridge is recognized and respected as a vital player in the provincial and national marketplace,” said EDL Chief Executive Officer Cheryl Dick. “Partnering with businesses and organizations in our community allows us to broaden the reach of this campaign and elevate the assets and strengths of Lethbridge throughout Alberta.”