Great Canadian Cattle Drive

In the spirit of the old west, Economic Development Lethbridge, beef producers and local businesses and organizations launch the Great Canadian Cattle Drive. The Cattle Drive is a new initiative that challenges Albertans and Canadians to purchase prime Alberta and Canadian beef in quantities that will help reduce the huge oversupply of cattle in Canada. The goal of the Great Canadian Cattle Drive is to get the beef moving, starting here in southern Alberta.

The Great Canadian Cattle Drive will galvanize concerned businesses and organizations, give consumers a break and create much needed business for producers. The challenge will start with 5,000 market-ready cattle in this area. Organizers call on Albertans and Canadians to expand the project to 100,000 cattle across the province, or even nationwide.