'You Belong Here' Labour Force Initiative Officially Launches With 15 Partners and Industry Support

Major employers, local business leaders, government sponsors and media joined together today to launch a quarter million dollar initiative to attract and retain qualified workers. The issue of a looming labour shortage has begun to impact local area businesses and projections indicate more than 15,000 additional jobs could be created in this region by 2010. Economic Development Lethbridge has joined together with a wide variety of concerned stakeholders and hopes to expand that network as this initiative develops.

The community-based initiative has two primary areas of focus: labour attraction and retention. The attraction initiative will start in 2006 with a focus on interprovincial awareness of Lethbridge an area as an option to major cities and colder climates. The retention initiative will be designed to ensure employers and employees have current information the Lethbridge advantage.